78% of Employers Are Trying to Recruit More Female Talent Heres Whats Working for Them

78% of Employers Are Trying to Recruit More Female Talent Heres Whats Working for Them Seventy-seven percent of CEOs see the limited availability of skilled candidates as the biggest barrier to their business. And in todays tight job market, the importance of appealing to diverse candidates to acquire these important skills has become more and more apparent to employers.According to research by PwC, 78 percent of employers are actively trying to recruit more female talent to ensure their companies are yielding the best possible results. But theyre hitting three major barriers.Thirty-eight percent of employers say they struggle to hire more women because theyre not satisfied with the candidate schwimmbecken accessible to them. Twenty-four percent report that they have trouble hiring more women because their industry is not attractive to women, and 21 percent say women do not pursue career opportunities as aggressively as men do.However, successful employers are finding a way around t hese barriers by implementing impactful diversity practices. In fact, 71 percent of employers who said they had adopted diversity practices reported that these policies were having a positive impact on their recruitment efforts. According to employers, the five fruchtwein impactful diversity practices areEstablishing gender diversity recruitment targetsDelivering diversity/unconscious bias training to interviewersEstablishing equality policiesActively focusing on having an inclusive talent brandRequiring mandatory diverse slates for open positionsMeanwhile, 86 percent of women believe an employers policy on diversity, equality and workforce inclusion is important when theyre deciding on a job. Therefore, companies looking to hire more women should prioritize fostering a culture of inclusivity and projecting their inclusive brand to prospective hires.Seventy-six percent of employers have incorporated diversity and inclusion into their employer brands. PwC found that the most popular ways to highlight diversity and inclusion into an employer brand areIncorporating imagery of diverse professionals into website and recruitment materialsSharing details of the companys diversity strategy onlineSharing the story of the companys diversity strategy and diverse employees on organizational social media accountsPublicly sharing details about the diverse makeup of the companys workforce and leadership teamThe most successful employers are recruiting more women by implementing diversity practices and clearly communicating their progress through employer branding.What are you doing to keep up?Fairygodboss makes it easier and more cost effective to attract top female talent. We work with over 100 top employers to enhance their employer brand, showcase why they are a great place for women to work and drive more qualified women to apply to their key open positions.Ready to stand out from the crowd? Contact Us.